The term "great enterprise" in English can be described in various contexts, often referring to companies that have achieved significant success, innovation, and impact in their respective industries. These enterprises are not just successful businesses; they are also recognized for their contributions to society and the economy.

A great enterprise typically possesses several key characteristics. First and foremost, it must have a clear and compelling vision that guides its operations and strategies. This vision is often rooted in a deep understanding of the market needs and customer demands. For instance, companies like Apple Inc. have consistently aligned their products and services with the evolving needs of consumers, thereby maintaining their position as a leader in the technology sector.

Innovation is another crucial aspect of a great enterprise. Companies that stand out in their fields are often those that continuously innovate and adapt to new technologies and market trends. Google, for example, has been at the forefront of digital innovation, constantly pushing the boundaries of search algorithms and artificial intelligence.

Furthermore, great enterprises are known for their strong corporate governance and ethical practices. They prioritize transparency, accountability, and sustainability in all their operations. Patagonia is a notable example of a company that integrates environmental responsibility into its business model, making it not only a profitable enterprise but also an advocate for environmental conservation.

Another important factor is the ability to attract and retain top talent. Great enterprises understand that human capital is their most valuable asset. They invest in employee development, provide competitive compensation packages, and foster a positive work environment that encourages creativity and collaboration.

Lastly, these enterprises often have a strong brand identity that resonates with consumers worldwide. Brands like Coca-Cola have successfully built global recognition through consistent marketing strategies and emotional connections with their customers.

In conclusion, the characteristics of a great enterprise extend beyond financial performance; they encompass visionary leadership, continuous innovation, ethical practices, talent management, and brand strength. These elements collectively contribute to the enduring success of such enterprises in both domestic and international markets.